After 10 successful interviews, I have concluded this round of my Women In Business blog posts. It was a really satisfying and empowering exercise – it was interesting to discover that no matter what kind of business you are running, owners across the board share many of the same philosophies, pieces of advice and personality traits. I feel a kinship to all 10 of my interviewees and am grateful for the time and honesty they afforded me in this project.
Here are 10 things that I learned:
- Do what you love. Find your passion, make a plan and be persistent.
- When you discover what you love, figure out what you are good at within that arena and stick to that. Resist the temptation to branch out in a million directions simply because people ask you to. Find your niche and become an expert.
- Don’t undersell or de-value yourself when setting your prices. You are the expert and you are worth it. Don’t give away your services.
- Don’t give up.
- Embrace the mistakes, learn from them, and move on.
- When obstacles suddenly rear their ugly heads (Pandemic anyone?) you must be willing to think outside the box and re-direct your focus. Often times the best things come from the most difficult of circumstances.
- Developing and maintaining relationships with your customers is very important. However, if a customer is not respectful or is taking advantage of you, it’s OK to say goodbye.
- Don’t lose yourself in your business. Being the owner brings with it a lot of responsibilities, but it’s important to have a healthly life outside of work.
- Pay yourself first.
- Have fun.
A huge thank you to the 10 businesses that shared their insights, challenges and philosophies:
Building Better People Productions
Paws pet boutique
FIT4MOM Phoenix Scottsdale
Hawkins Landscape Architecture
ASMM Digital Marketing
Polite Pups Academy, LLC
Santa Lucia Estate Coffee
The Joyful Food Co.